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Latest Issue: Nov/Dec 2018

Bloom and Wild steps up same day delivery across London

Bloom & Wild, has selected On the dot for its same day delivery service proposition across London.

The VC-backed mobile and online florist employs a growing team from their HQ in Vauxhall, London and operates across the UK, Ireland, Germany and France, aiming to make ordering design-led flowers online as simple as sending a text message. When launched in 2013, co-founders Aron Gelbard and Ben Stanway set out to use technology to make it the UK's most loved flower brand.

However, Bloom & Wild faced the challenge of rocketing consumer demand for immediacy and control over delivery. To ensure it innovates at every stage of the customer journey and provides its customers with the ultimate in delivery convenience for any occasion, while retaining quality of service, Bloom & Wild had to find a same day delivery partner. The perfect partner would understand the brand to doorstep concept, would be able to provide additional support at peak times such as Christmas, Valentine’s Day or Mother’s Day but more importantly, would have the technology to provide that cutting-edge customer experience that Bloom & Wild needed.

With longer term plans to launch its same day delivery service across other UK and European cities, Bloom & Wild also needed to find a partner with scale and a large network. After going out to tender and comparing five vendors, Bloom & Wild selected On the dot for its couriers’ expertise and professionalism, national coverage, scalability and technology.

The roll-out of the service only took three weeks to complete. On the dot’s technology also integrated directly into Bloom & Wild’s website for a seamless customer experience. Today, the UK's top-rated flower company manages thousands of deliveries per day and offers customers the ability to select a two-hour delivery window of their choice that day, between 9am and 6pm, London-wide, 5 days per week.

“Online shoppers today expect their orders to be delivered quickly and with exceptional service. If you fail to get this right, consumers, with a wealth of choice at their fingertips, will simply go elsewhere,” said Josh Roberts, head of expansion at Bloom & Wild. “At Bloom & Wild, we are only able to achieve this level of service because we put technology at the heart of the business. In On the dot, we found a partner for our technology platform that understands our customers’ expectations and that we can rely on to continue to grow our business and brand.’’


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