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Yoyo launches omnichannel platform

Yoyo has combined its in-store digital payments and loyalty experience with an eCommerce solution, enabling retailers to deliver an integrated buying experience for customers, whether they shop in-store or online. Planet Organic and new Yoyo partner Revital among the first retailers to roll it out.

One of Europe’s fast-growing fintech companies, Yoyo enables its retail partners to instantly combine payment with personalised loyalty, rewards and offers, as well as deliver fully-itemised digital receipts, for customers by identifying spend and product preference behaviour through the point-of-sale.

Through this payment data insight, Yoyo’s retail partners are able to provide their in-store customers with hyper-personalised experiences, marketing and communications. Now it has launched an omnichannel solution that will combine and deliver a fully secure, personalised and consistent customer experience, whether customers shop with a brand in-store or online.

Planet Organic, which already provides seamless payments, loyalty and rewards to its in-store customers through the Yoyo app, will be one of the first to take advantage of Yoyo’s new omnichannel platform and roll out the experience via its eCommerce site.

At the same time, Revital - the one stop online shop for all of health supplements and vitamin needs - has also joined forces with Yoyo to utilise the platform and offer seamless payments, loyalty and rewards to its customers. .

Michael Rolph, co-founder and CEO of Yoyo said: “We’ve all seen what happens to merchants who fail to grapple with their eCommerce strategies or can’t deliver the right in-store experience. So we’ve taken the initiative to create a revolutionary omnichannel payments, loyalty and marketing platform for retailers that combines their offering into one seamless customer experience, regardless of whether they choose to shop in-store or online.”

“Our retail partners see this new combined omnichannel platform as a massive game changer. Planet Organic, who we’ve successfully worked with for some time now, was an early adopter when it came to seeing the power of a Yoyo-led customer experience, so it was a no-brainer for them to take the next step and combine award-winning in-store payments and loyalty with their ecommerce offering. At the same time, it’s brilliant to see Revital coming on board. We can't wait to deliver a totally new customer experience for their customers. We view this as further testament to how retailers, both on and offline, see Yoyo as the best way to take their customer experience to a new level and increase that crucially important customer lifetime value.”

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