Budd invests in digital capability
Shirtmaker Budd has chosen Redbox Digital to support its migration from Magento 1 to Magento Commerce and Magento Business Intelligence, with a Wordpress blog solution and running Ebizmarts’ Point of Sale. The new platform will support the luxury shirtmaker’s ongoing development in the UK as well as its expansion into the USA and China. Annie White, Budd’s head of marketing said, “For a luxury brand like ours, building relationships with customers through content is critical. The new eCommerce solution enables us to be more connected to our customers, helping us understand what content inspires, engages and informs them.” Redbox Digital’s acquisition of Lewis Commerce, known for its high-end design expertise, influenced the decision.