Way Day launched last year in North America as a retail holiday for all things home and is now being extended to the UK and Germany for the first time ever. Starting at 12pm GMT on April 10, Way Day is offering 36-hours of steep discounts on more than 250,000 Wayfair.co.uk products, free UK delivery on absolutely everything and surprise flash deals every three hours.
“We are so excited to expand Way Day to Europe this year, allowing our valued customers access to our best and biggest sale for all things home,” said Martin Reiter, Head of Europe, Wayfair. “This unique retail holiday will offer shoppers incredible deals across our broad selection of furniture and decor. Way Day is the perfect opportunity to easily and affordably transform any space in your home.
Way Day will offer discounts and limited-time flash deals every three hours.
“We certainly see Way Day as an exciting opportunity for our customers in Europe,” said Reiter. “Last year, the Way Day launch in North America was a tremendous success with our customers embracing this new retail holiday for home to take advantage of the lowest prices of the year. We’ve worked closely with our suppliers to lock in the deepest discounts possible across our selection in the UK and Germany to ensure the Way Day debut in Europe truly delivers exceptional savings on the most popular home products.