Monsoon to relaunch East online
East, the womenswear brand, will be relaunched by Monsoon Accessorize later this month. The East business entered administration last year and the brand was acquired by Peter Simon, founder of Monsoon Accessorize last May (2018). The new offering will be online only and features a range of bohemian, sustainble and artisan crafted womenswear, accessories and homewares. Caroline Jackson is leading the launch as East's brand director.
Jackson said: "When the opportunity arose, I started working it through, looking at the trends and the current market, realising there could be huge potential. the return to craft is so prevalent and the customer wants to be part of a beautiful story and understand the journey these designs are taking. The concept was if we could tell this story and channel timeless sustainable pieces whilst creating an online community, maybe we can reconnect with customers old and new."