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John Lewis 'mobilises' store staff

John Lewis has rolled out an app for its store staff which enables them to get involved with its social marketing programmes. This follows a pilot in eight stores and in its head offices in 2018 with Qubist, an employee advocacy app which enables staff to share content, increase brand engagement and awareness. It was put to use ahead of John Lewis' Christmas TV campaign, allowing its store partners to use the technology to launch the campaign across social media.

Eva Bojtos, a member of John Lewis social media team commented: "The passion and knowledge of our partners is very powerful and inspiring. Giving them a way in which to connect personally with customers online provides a deeper more meaningful relationship."

Adding: "The  '#WeArePartners programme' is already delivering some great results. We have seen a direct correlation between the activity on the Qubist app and appointments in-store such as with out personal stylists."

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