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Champion boosts sales via online European expansion

Champion, the athleisure and sportswear brand, has seen sales increase following the expansion of its online operations into Europe.

The company worked in partnership with global commerce services provider, LiveArea, to expand its market reach and increase brand engagement by developing its European website network. Champion now has local sites in the UK, France, Germany and Italy as well as transactional sites covering Belgium, Denmark, Ireland, Netherlands, Spain and Sweden.

“With the athleisure trend and consumer interest in fitness and lifestyle on the rise, we have an opportunity to engage with a new generation whilst continuing to service our loyal customers,” said Nicholas Freddi, senior eCommerce marketing manager at Champion EMEA. “With excellent experience rolling out international websites for global sportswear and athleisure brands, LiveArea was our choice to scale up and reach these goals.”

‘LiveArea demonstrated excellent knowhow regarding the development of a customised Salesforce Commerce Cloud SFRA, delivering a site that is scalable and customisable to multiple territories,” he continued.

Champion rolled out its European site network through a customised IBM WebSphere Commerce solution. The solution provided a stable, scalable infrastructure to support expansion into new territories and languages. The site network’s visual elements and user experience authentically connects with Champion’s heritage, and each site version is customisable to accommodate local payment methods, content, product drops and seasonal promotions.  

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