Shop Direct partners with Bauer Media
Shop Direct is collaborating with Bauer Media to deliver shoppable video campaigns to promote its V by Very range. The activity will run for two months across Bauer brands Grazia, heat, Closer, The Debrief and KISS, featuring key investment pieces which can be selected to style bespoke outfits. Social activity will support the campaign which aims to drive mobile sales.
"In the fiercely competitive online fashion market, we've only got seconds to grab our audience's attention on their smartphones before they swipe on. That's why we've worked with Bauer on an innovative and impactful campaign, which will be relevant and inspire our target customer for V by Very. We're proud of this work and can't wait for it to land," said Andrew Roscoe, head of brand, Shop Direct.