Powered by Membership Services Ltd

Publicis offers $4.4 billion for Epsilon

As reported by us earlier this month, Publicis Groupe has moved in on Epsilon and has made an offer understood to be of the order of  US $4.4bn for its entire operations.  Epsilon generated $2.2bn in revenues last year and would provide Publicis with a strong position in data and targeted marketing solutions to complement its traditional advertising strengths. 

"Our clients are facing increasing pressure from the rise in consumer expectations, the mainstreaming of direct-to-consumer brands and new data regulations," said Publicis Groupe CEO Arthur Sadoun in a statement. "The only response is to deliver personalised experiences at scale. They have to transform to meet this new market imperative."

To access our news archive, use the search bar on the top right of this page. To view any articles/past magazine issues, you will need to subscribe or sign in.