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Infinity Nation scoops Lombok online account in trio of wins

Infinity Nation has secured the online account for established homeware brand, Lombok. The win comes alongside two others as Infinity Nation announces it will also be working with fashion brand moloh and wedding gifting service, Prezola.

An expert in all aspects of online retail, Infinity Nation will develop and implement an online growth campaign for Lombok, incorporating strategy, search engine optimisation (SEO) and pay-per-click (PPC) activity, starting this month.

Meanwhile, the team will also begin work for new client, women’s premium fashion brand, moloh, as worn by the Duchess of Cambridge, on a full service consultancy basis covering all online channels. For wedding gift list service, Prezola, the company will grow awareness through SEO, PPC and conversion rate optimisation (CRO) to drive list registrations.

Now 18-strong, Royal Wootton Bassett-based Infinity Nation was founded by Al Keck, an ex-eCommerce manager for Cotswold Outdoor amongst others, in 2005. With an experienced team heading up specialist departments, the results-focused agency advises on and implements all areas of online growth including SEO, PPC, Email Marketing, Social, CRO and user experience. Current clients include Truffle Shuffle and Home Leisure Direct.

Al Keck, Founder and MD of Infinity Nation, commented: “It’s brilliant that Lombok, moloh and Prezola have chosen Infinity Nation to help them accelerate their online growth. Our tried and tested approach is to define a growth strategy and then help brands implement the relevant channels - in the same way that a PT would always create a fitness plan and goals rather than sending a client straight to the machines. We look forward to driving their growth forward in the coming months.”

Recent Infinity Nation projects have delivered a 747 per cent ROI for Home Leisure Direct and a 52 per cent increase in average order value (AOV) for Truffle Shuffle. 

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