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Zendesk launches Sunshine, a CRM Platform

Zendesk, Inc. has launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS). Zendesk Sunshine enables businesses to connect and understand all their customer data, wherever it lives, and gives their developers the ability to build and deploy customer apps and services faster. Sunshine is built entirely on open standards, with the security, scalability and reliability of AWS built into its core.

Sunshine is aimed at businesses which are trying to keep up with customers’ changing expectations, but are being held back by legacy technology. “It’s time to break free from CRM platforms that think they’re the center of the universe and lock you into an outdated view of the world,” said Mikkel Svane, Zendesk founder and CEO. “We built Sunshine to shed light on the many different dimensions of customers and their data, while giving developers the freedom to build the way they want in the public cloud.”

“The Zendesk platform gives us the ability to adapt to our customers’ changing needs and expectations,” said Gerardo Soto, director of innovation at Stanley Black & Decker. "Our developers also see tremendous value in the possibility of using the open source tools they already know and love on AWS, which would ultimately serve our customers and the business better.”

The company also announced the launch of Zendesk Sell, a new sales force automation (SFA) tool built to enhance productivity, processes, and pipeline visibility for sales teams. With Sell, information will be able to flow seamlessly between support and sales on the Sunshine CRM platform, resulting in a single conversation with customers and better alignment between teams.


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