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PrettyLittleThing boosts loyalty

PrettyLittleThing has announced its partnership with Narvar, a technology company helping retail brands deliver premium post-purchase experiences. 

Using Narvar’s SaaS post-purchase platform, PrettyLittleThing customers receive proactive, convenient, engaging and branded delivery and tracking messages – via the communications channel of their choice. Since adopting the platform, the fashion retailer has seen the average time to next purchase fall by 57 per cent.

Nicki Capstick, Head of Marketing at PrettyLittleThing said: “We’re at the cutting edge of fast fashion, but a sub-optimal post-purchase experience was disrupting our otherwise seamless customer journey. To keep customers coming back, we worked with Narvar to provide our customers with valuable and meaningful experiences after the buy button, not just discounts or next day deliveries. A key element of this has been the fully branded, personalised tracking dashboard which Narvar has helped us execute. Making sure our customers stay engaged after they have bought is fundamental to increasing their lifetime value. We know it works - the results of the investments we have made in the post-purchase experience speak for themselves.”

Anthony Gavin, EMEA Director, of Narvar said: “We’re delighted to be working with PrettyLittleThing – a brand which truly recognises that loyal customers are not won through point cards, coupons or even discounts, but instead by continuing to provide customers with authentic, thoughtful and convenient experiences from the moment they hit buy to the moment they receive their orders.”

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