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Fluent Commerce announces $33 million series B funding

Fluent Commerce, a provider of cloud-based order management software for omnichannel merchants, announced today it has completed its Series B financing.

Led by Santa Monica-based Arrowroot Capital, a leading US growth equity firm specialising in B2B software, the $33 million investment will allow the Australian headquartered order management software provider to further establish market leadership and continue development of its growing suite of unified omnichannel solutions. The company intends to use the funds to drive sales and marketing, accelerate product development and continue to expand globally. Arrowroot Capital’s Mr Matt Klein, vice president and Mr Clem O’Donnell, partner will be joining Fluent Commerce’s board.

“This is a very exciting time for Fluent Commerce, we are delighted to have gained support and investment from Arrowroot,” said Mr Graham Jackson, CEO of Fluent Commerce. “This is a terrific validation of all the hard work put in by our teams and our partners over the last four years in building and implementing solutions that have real global appeal. With Arrowroot’s experience and partnership, we’re looking forward to enhancing our product capabilities, growing our global footprint, and driving significant improvement in customer experience and convenience for our client’s customers.”

Fluent Commerce’s cloud-native solution is used by some of the largest retailers in Australia, Europe and North America including Woolworths, Target, JD Sports, Conbipel, Etro, El Palacio de Hierro and Pokemon.

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