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Helen Connolly joins New Look

Helen Connolly, former CEO of Bonmarche, joined New Look as its chief commercial officer effective January 13th, replacing chief product officer Roger Wightman who has retired after 30 years with the fashion business. Connolly exited Bonmarche after the business fell into administration and had previously held senior roles with George at Asda and Dorothy Perkins.

In her new role, she will report to Nigel Oddy who became CEO recently and who commented: "On behalf of the board I would like to take this opportunity to thank Roger for his exceptional contribution to New Look over 30 years. Roger has been a credit to the company and has been instrumental in building New Look into one of the UK's leading womenswear brands during this time."

He added: "As we look ahead to launching our new customer strategy, I am delighted to appoint Helen to the new role of chief commercial officer. She has a wealth of 'affordable fashion' expertise, and 20 years experience in buying, design and sourcing, which will help us to continue to strengthen the broad appeal of our product and build on our distinctive offer."

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