Yogamatters acquires Gossypium
Yogamatters has acquired Gossypium, a complementary ethical yoga and activewear clothing brand. Founded in 1998 Gossypium pioneered the use of Fairtrade and organic cotton in the UK and evolved to make every one of its garments in the UK. Gossypium will now be working alongside the Yogamatters team based in Muswell Hill, London.
“We are excited and inspired by the potential we see in Gossypium and are pleased to welcome them to the Yogamatters family,” said Twanna Doherty, Yogamatters's MD. “We felt this was the right time to invest in a like-minded brand with a rich heritage in sustainability. Yogamatters core values focus on creativity, integrity and compassion, and Gossypium encompasses all of these values. Together we will embrace our strengths to innovate and mindfully bring relevant new products to the market.”
Thomas Petit, Gossypium’s Founder, shared, “I have known the Yogamatters team for many years, we have shared values and vision. Yogamatters is committed to putting customers and products at the heart of their business and I’m convinced they are the best custodian for our brand.”