Delevingne sister to front Cath Kidston campaign
Cath Kidston has chosen Poppy Delevingne as the face of its latest fashion collection as it moves to return its business back to profit after losses grew to £10.5 million. Delevingne has worked with Laura Ashley, Louis Vuitton and Burberry and will, the retailer hopes, attract a younger audience to its offering. CEO Melinda Paraie said: "We're delighted that Poppy is the face of our campaign. She's a well respected model and actress who brings a youthful spirit to the brand."