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Frugi appoints chair

Investment firm True which acquired Frugi in July 2018 has appointed Julia Reynolds as chair. Julia, a former CEO of Antler, Blacks Leisure and Figleaves.com will support new CEO Hugo Adams and Frugi founder Lucy Jewson to help drive the next stage of the ethical children’s wear brand. Hugo Adams commented that he was delighted to welcome Julia. “Her extensive board level and experience in apparel will be a huge asset to us and Lucy and I are looking forward to work closely with her going forward.” Julia added: “The combination of Frugi’s ethical ethos and innovative kids’ wear designs provides a solid platform for future sustainable growth. From the time I have spent in Frugi’s head office in Cronwall, it is clear that Lucy has done a fantastic job of building a team and a culture that will allow the business to thrive in the coming years.”

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