Digital Brands Group names chief marketing officer
Digital Brands Group has announced the appointment of Laura Dowling as its chief marketing officer. Dowling comes to DBG with a proven luxury retail marketing track record, whose practical, game changing solutions have catapulted brands like Coach and Harry Winston to new heights of revenue growth and brand recognition.
Dowling plans to elevate the DBG brand identities and emotional customer connections, launch new and customized communications that leverage the Group’s proprietary data, develop its physical stores and experiences, and introduce DBG’s personalized fit and style strategy.
Dowling will focus on DBG’s premium denim brand, DSTLD, first before moving onto its newest portfolio brand, ACE Studios, a luxury performance suiting and sportswear brand.