Powered by Membership Services Ltd

ngenico answers consumers’ call for more payment options through new LinkPlus solution

Payment leader Ingenico Group has launched LinkPlus, a simple and secure solution for businesses which handle payments over the ‘phone. The solution enables businesses to send payments through a link or QR code, removing the need to manually process unsecured credit card details or banking information.

Despite the best efforts of airlines, hotels, retailers or other businesses, customers often book services indirectly over the phone. Security concerns, a lack of available payment options and inconvenient booking systems are just a few of the factors that can deter a customer from purchasing directly.LinkPlus addresses these issues by providing an interface to a secure hosted environment, where a card payment can be completed with full PCI-compliance and without any sensitive data being stored on the premises. Businesses who adopt the new system will also benefit from easier navigation through typically complex security procedures and regulations, supported by Ingenico.

A smooth and intuitive payment process is a vital element in increasing sales conversion rates and boosting customer loyalty. Linkplus also enables businesses to generate FX revenue and protects costs and exposure by giving the flexibility to add a spread on top of the daily base exchange rates.

“LinkPlus enables businesses to deliver a premium payment experience to their customers,” says Gabriel de Montessus, SVP global online (Retail BU) for Ingenico Group. “Call centers and customer service teams can now offer multiple payment methods and currencies with high speed authorization and enhanced security and page design. For many customers, this will be the tipping point that converts them from a browser into a buyer and potentially, a returning customer.”

To access our news archive, use the search bar on the top right of this page. To view any articles/past magazine issues, you will need to subscribe or sign in.