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Latest Issue: Nov/Dec 2018

MedicAnimal.com first UK sign up to Mirakl

Mirakl which provides a Software as a Service (Saas) marketplace platform and is working with some of Europe’s top retailers like Galeries Lafayette, Fnac, and Groupe Auchan has sign up its first UK client. MedicAnimal. com which is Europe’s leading online retailer of pet accessories and medical supplies will use the Mirakl platform to extend its merchandise range by being able to include products from a large number of other sellers whilst at the same time guaranteeing a secure, high quality customer experience. “is new partnership will add an extra service to MedicAnimal.com and allow us to better serve our community of online sellers, taking our services to pet owners to the next level,” said Ivan Retzignac, MedicAnimal.com CEO. “Offering an increased range of products and services is key to growing the brand and the relationship with Mirakl plays a big part in this expansion.”

The Mirakl platform is designed to sit seamlessly with a retailer’s brand and existing online site to offer increased product choice and profits from those incremental sales without requiring the business to invest in additional inventory or logistics costs. e model was developed to emulate the success of online marketplaces like Amazon, with Mirakl Marketplace Platform© providing all the advantages of a bespoke solution to deliver increased profits.

Online retailer Fnac.com has already seen strong results since its implementation with 25 per cent of all of its sales now coming from Mirakl Marketplace which ash enabled it to boost its range from 600,000 products to 15 million.

“The traditional retail model is challenged – people know this but many ae burying their heads in the sand,” said Mirakl’s Adrien Nussenbaum. Adding “it is getting harder and harder for a high street or even an online retailer to be profitable when holding all their stock.”