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Mention Me launches in France with Feel Unique

Mention Me has launched into the French market, following on from its Series A funding raise of $7M in June 2018 with Eight Roads Ventures.

One year on the London headquartered referral marketing platform has experienced UK growth, increasing its client base from 300 to over 400 and its team from 49 to 85. .

Already operating in 18 languages and multiple currencies, the team is now extending its reach in the French market, this expansion will include new vertical sectors, strategic partnerships and the release of new product features designed around the needs of French businesses. Successful French programmes already running include Feelunique, Seraphine, GHD, Benefit Cosmetics, Missguided, MATCHESFASHION.COM, Farfetch and Eve Mattress.

Building on the results from its UK programme, online beauty retailer Feelunique was keen to replicate this success in France. Results have already seen an average of 20 per cent of referred friends make a purchase, with referred customers spending 12 per cent more than those acquired via other channels.

Ben van Pelt, head of performance marketing international for Feelunique commented: “We aim for our brand to reflect and respond to the way that our customers want to shop, and to build an online, global community of advocates. Mention Me was the perfect partner to power our referral programme in France due to its rigorous AB testing and their ‘refer by name’ functionality’ which is designed to unlock offline advocacy” .

Top international maternity fashion brand Seraphine also keen to grow sales in France briefed Mention Me to help them drive customer acquisition and repeat purchase in France, with a global advocacy programme powered by referral.

“The Mention Me team delivered such impressive results for our UK referral programme, that we knew they would be the right partner to help fire up this channel in France. Our brand has become synonymous with stylish, elegant maternity & nursing fashion in the UK, and is very much loved by celebs around the world. We know that a refer a friend programme in France will be the most effective way to replicate our UK success”, comments Marie Chenailler-Maurice, marketing director, Seraphine.

Andy Cockburn, CEO of Mention Me, said: “We’re incredibly excited to be at the stage where we can move confidently forward with building a reputation in France. With recent stats from Fevad stating that the online retail industry of France was worth 92.6 billion euros at the end of last year, this is a market that is thriving and opportune for marketing solutions for retailers. We look forward to growing existing clients’ French campaigns and working with new ones.”

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