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Brooks Brothers selects Manhattan Active™ Omni

Brooks Brothers, the oldest clothing retailer in the U.S., has selected Manhattan Associates Inc. to improve contact centre operations and deliver a seamless omnichannel shopping experience for customers worldwide. The retailer is deploying Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 retail locations.

Brooks Brothers selected the solution, which marries order management and store fulfilment applications on a single platform, to deliver superior product fulfilment across all channels. No matter how customers choose to shop, they expect their purchase experience to be positive, quick, and unified. Manhattan Active Omni will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory, enabling them to deliver a truly seamless omnichannel experience.

“Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver,” said Todd Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels. Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers."


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