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Online retailer Notonthehighstreet sponsors TfL's Baby on Board badge

Notonthehighstreet.com has secured a three year sponsorship deal with Transport for London in which it will gain catalogue distribution to expectant mothers when they collect Baby on Board badges from ticket offices. Currently around 130,000 badges are collected over a year and access to data from the online ordering of badges for collection forms a key part of the sponsorship benefits for notonthehighstreet.com The online retailer is producing a catalogue containing nursery accessories and keepsakes along with relevant editorial content,  and has also the option to open pop-up shops in TfL space as part of its £420,000 package. 

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