Powered by Membership Services Ltd

Interpublic completes Acxiom acquisition

Interpublic Group has completed its US $2bn acquisition of Acxiom. Acxiom will operate as a stand-alone unit within Interpublic Group and will be over-seen by Arun Kumar who is chief data and marketing technology officer at IPG. 

"With this transaction, we will add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities. This is a transformational step for IPG that will benefit our clients," commented Michael Roth, chairman and chief executive of Interpublic Group. 

To access our news archive, use the search bar on the top right of this page. To view any articles/past magazine issues, you will need to subscribe or sign in.