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Maplin chooses Amplience to enhance the online experience for customers

Amplience, the Big Content Cloud provider for retailers, announced that Maplin has selected the company to manage its online assets and supply its dynamic media and content authoring needs across its website.

Maplin, a leading specialist technology retailer, needed a more content-rich approach to its ecommerce offering as well as a way to optimise the storage and accessibility of its online assets.

Amplience’s powerful Content Authoring capabilities will allow the creation of key content types, including banners, carousels, shoppable media and user-generated content, while its Content Hub will enable Maplin to combine digital asset management, content curation and syndication into a single library. Its Dynamic Media solution will also help Maplin optimise all content whether product imagery or editorial across all channels.

“In a competitive ecommerce environment, customers demand more from their online experience,” said James Brooke, CEO and founder, Amplience. “We are proud to be working with the UK’s leading electronics specialist, and look forward to helping Maplin drive sales and engagement through superior content production as well as the more efficient deployment of its online assets.”

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