HelloFresh sales boom
HelloFresh which is listed on the Frankfurt Stock Exchange delivered 200 million of its fresh food based meal kits in 2018 to its 2 million+ customers in 11 countries. Total revenues came in at €1.3 bn which was an increase of 41 per cent on the previous year. HelloFresh, along with its UK rivals, is driving growth in this relatively new sector which provides customers with everything needed to produce a balanced meal in a single home delivery.
Dominik Richter, CEO, HelloFresh commented: "2018 was our most successful year to date, in which we meaningfully expanded our customer offering in terms of meal types, choice and price, and assumed market leadership in every single market."