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Studio launches bid to train a generation of Digital Mums

Studio, the online value retailer has teamed up with leading social media training company, Digital Mums, to offer women around the country the life-changing opportunity to train as social media managers. The first Studio Social Media Management course will select 20 mums, who have been out of the workplace for at least two years (including maternity leave), to obtain the necessary skills and experience to become social media managers and content creators, for free.

Digital Mums social media management course usually costs approximately £2,500, but as part of its vision to support digital skills development, Studio will be investing in this training for the chosen group of mums.

Founded by Nikki Cochrane and Kathryn Tyler in 2013, Digital Mums upskill women with in-demand social media and digital skills, so they can find rewarding and flexible careers. With a 92 per cent success rate, graduates have gone on to pursue a range of digital careers, from becoming social media consultants to finding roles with some of the nation’s biggest brands.

Paul Kendrick, Managing Director of Studio Retail, commented:Most of our customers are mums, and we know they often face challenges when returning to work, especially as digital technologies are transforming jobs so quickly. They are alsounderrepresented when it comes to investment in upskilling, especially those who have left the workplace. As a digital-first business, we are committed to digital development, so this partnership is a natural step in that direction, helping to equip savvy women with the digital skills needed for modern work.”

Figures have shown that maternal discrimination in the workplace was still a huge problem preventing women from returning to rewarding work. Likewise, the Women And Work Commission found that unleashing women’s full potential could be worth £23 billion a year to the Exchequer.

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