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Shop Direct will rebrand

Shop Direct is to re-brand as The Very Group later this year. Very was launched by Shop Direct as a pure play digital business and how boasts over 2.8 million active customers.

Shop Direct CEO Henry Birch said: "Re-branding Shop Direct to The Very Group will be a clear marker of the next chapter in our development." He added that if Very was taken out of Shop Direct if would be the 11th or 12th place pure play retailer in the UK.  He also confirmed that there were no plans in place to close heritage brand Littlewoods. 

"The new name will bring us in line with Very in its 10th year and step change our ability to attract the world's best talent. The new identity will also help to foster an even closer emotional connection between our people and our customers, which is vital as we continue to improve our proposition and deliver the best possible shopping experience," he said. 

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