Dune brand Head Over Heels gets own website
Dune has created and launched a new standalone website for Head Over Heels, its lower priced brand aimed at a younger market. The range spans all styles from heels to trainers and will be stocked in Debenhams and House of Fraser concessions as well as being marketed via social media to drive direct web sales.
Dune chairman Daniel Rubin said: "Since its launch, Head Over Heels has grown fast to become an important entry-priced ladies brand within the Dune Group. Its relaunch in March as a dynamic online young fashion footwear brand, backed by a major advertising campaign, takes the brand to the next level and is a key and exciting strategic development for the group."