H&M reveals garment sources to customers
H&M will make the supply chain for its fashion ranges more transparent to customers by sharing comprehensive details on its websites. These will include the country of production, supplier names, factory names and locations as well as numbers employed in those facilities. It will, in addition. provide more detail about the fabrics and other materials used in specific garments. It will also include the same level of detail for products in its homewares collections.
H&M head of sustainability Isak Roth commented: "We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry."