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ProCook to rebrand Steamer Trading stores

Thirteen of the Steamer Trading stores acquired earlier this year in a pre-pack administration deal are to be rebranded to ProCook by its owners. This leaves eight Steamer trading stores and its Brighton head office which are to be permanently closed resulting in 34 job losses.

ProCook owner Daniel O'Neill commented: "After almost six months of trying to get the Steamer Trading model to work and a significant amount of investment, we have been forced to draw the brand to a close. We have concluded that our best route to success is to utilise the most profitable sites in expansion plans for ProCook. This will enable ProCook to maintain a high street presence and will save jobs that would otherwise be lost."

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