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Mattress businesses in merger talks

Eve Sleep and Simba which offer near identical products online in an increasingly crowded, some might say over-supplied, niche are in talks towards reaching a merger agreement which would reduce costs. Eve Sleep has hit the headlines over its mounting losses and Simba has yet to file its accounts for the year to September 2018. Both businesses now face mounting competition from all fronts, including Amazon which recently entered the online mattress segment. 

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