Interpublic completes Acxiom acquisition
Interpublic Group has completed its US $2bn acquisition of Acxiom. Acxiom will operate as a stand-alone unit within Interpublic Group and will be over-seen by Arun Kumar who is chief data and marketing technology officer at IPG.
"With this transaction, we will add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities. This is a transformational step for IPG that will benefit our clients," commented Michael Roth, chairman and chief executive of Interpublic Group.