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Avon snapped up by Natura

Reports confirm that Brazilian cosmetics business Natura Cosmeticos SA has secured the funding to enable it to acquire all of the stock of Avon Products Inc.. Natura acquired the UK's Body Shop business last year and is clearly looking to expand operations involving self employed agents as a high growth potential channel to market. The terms of the acquisition have yet to be divulged.

“This is an interesting development in retail. The move by Natura has no doubt been driven, in part at least, by the very strong performance of The Body Shop’s direct-to-consumer division, and it is a clear sign of the potential that exists in such channels, as brands look for new strategies amidst the decline of the high street.” Susannah Schofield OBE, Director General ofthe Direct Selling Association UK

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