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Attraqt to acquire personalisation partner Early Birds

eCcommerce search and merchandising technology provide, Attraqt, has announced it has entered into a conditional agreement to acquire omnichannel personalisation platform, Early Birds.

The unified solutions will deliver omnichannel search, merchandising, and product & content personalisation for retailers & brands. They combine Attraqt’s data-led search and merchandising capabilities to optimise product discovery and visual curation, with Early Birds’ ability to empower learning algorithms to orchestrate and personalise the entire shopper journey.

As well as giving brands the ability to test and deploy AI algorithms from various sources, retailers will be able to curate specific experiences for high-traffic sites, landing pages or targeted campaigns utilising Attraqt’s powerful merchandising capabilities. This is underpinned by Attraqt’s proposition of delivering automation which can be further augmented by human input and creativity.

Global fashion brand, The Kooples, is the first retailer to sign up to the unified Attraqt and Early Birds solution.

Arnaut Fritz, Chief Information Officer at The Kooples said:“We are proud of The Kooples distinctive identity and it is important that we create emotional and individual connections with our shoppers consistently throughout the shopper journey, in stores and online. The ability to harness data and tailor-made algorithms alongside each other to empower our great merchandising team is just what we were looking for. We welcome the unified solution from Early Birds and Attraqt and we are excited to explore the impact this will have on our customer journeys and our financial performance.”

Luke McKeever, CEO of Attraqt added: “ Bringing together Early Birds and Attraqt is a natural but an equally transformational leap forward for both companies to define AI commerce. We are thrilled to have Early Birds join us at a time when brands and retailers need tremendous support to navigate an era of sweeping changes. The competition to create distinctive, differentiated shopper experiences and yet still be commercially successful is fierce. Having started the integration process as partners earlier this year, we have been able to offer and test our complementary vision and capabilities with our customers and the market. The hugely positive response we received shows us that retailers and brands are hungry to amplify their creative merchandising talents with an algorithmic approach to orchestrate the best shopper journeys.”

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