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Seasalt enjoys Christmas sales boost

Cornish fashion brand Seasalt has announced a 14 per cent uplift in its overall sales for the five weeks to 4th January. Its store sales rose by 15 per cent year-on-year, with online sales rising by 13 per cent, with good contributions from Germany & the USA, as compared to the same weeks in 2018-19. The opening of Seasalt's first store in Ireland boosted international sales by 43 per cent and new UK stores also contributed to sales growth. The business which is headquartered in Falmouth now has 70 stores in the UK and a 1000 strong workforce, with 300 based in Cornwall. 

Paul Hayes, CEO attributed the successful sales period to the brand's attention to its collections and its adherence to the basics of good shopkeeping, saying: "Our focus now is to strive to maintain momentum through the year and into the new decade."

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