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Pure Collection in administration

Howard Smith and Will Wright of KPMG were appointed as Joint Administrators of Pure Collection Ltd. on 4th February. It is understood that 74 of the staff of the Harrogate headquartered business have been made redundant with immediate effect. The majority of affected staff were employed in the retailer's eight stores.  The business continues to trade via its website.

Howard Smith said: "Pure Collection has long been held in high regard by British retailers and consumers alike, as shown by consistently strong sales. However, it continues to face the headwinds shared by many on the high street alongside the running of its eCommerce operations. We anticipate the company continuing to trade s normal through its website, in the coming months, as we look to secure new investment and protect the future of the business."

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