L.K.Bennett selects Aptos for its retail technology transformation
L.K.Bennett, which has over 200 stores and concessions worldwide has selected Aptos to offer shoppers a unified experience, no matter where, when, or how they choose to interact with the brand. With its stand-alone retail stores accounting for more than 61 per cent of the brand’s total sales, L.K.Bennett executives recognised that investing in the store experience was of strategic importance to its business and its customers.
The retailer will deploy Aptos solutions for point of sale (POS), enterprise order management, merchandising, customer relationship management (CRM), and audit and operations management. All solutions will be deployed in the cloud, providing L.K.Bennett with accelerated implementations, always-current applications, and the scalability to quickly extend support to new stores, channels, and markets.
“For nearly three decades, L.K.Bennett has been known for its distinct design philosophy and for creating looks that customers treasure,” said Erica Vilkauls, CEO of L.K.Bennett. “As we remain steadfast in our commitment to the highest-quality product, we also recognise the opportunity to enhance customer engagement, both by deepening our understanding of existing customers and by expanding our customer base.”
“Our investment in Aptos technology will empower us to offer shoppers personalised attention as well as the latest capabilities in omnichannel shopping, including click-and-collect and endless aisle,” Vilkauls added. “After a thorough selection process, we were confident that Aptos offered the most functionally robust solutions and the most complete, end-to-end technology for retail and was truly committed to our success.”
“L.K.Bennett is a quintessentially British brand that is a favourite among royalty and influential women around the world,” said Noel Goggin, Aptos CEO and culture leader. “L.K.Bennett is in a prime position to introduce advanced technologies that can take its business to new heights, from better understanding each shopper to creating enterprise visibility of order volumes to offering new fulfilment options that will enhance customer convenience and sales. Aptos is proud to partner with L.K.Bennett on its omnichannel transformation journey.”