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Holland and Barrett appoints Starcount

Holland & Barrett has called in data science company Starcount to help it improve its loyalty and customer insights proposition as part of its three year transformation programme. Starcount will help Holland & Barrett to gain a better understanding of its customers and personalise content through the retailer's existing Rewards for Life loyalty scheme which boasts over 7 million active UK members.

Starcount is head by Dunnhumby founders Edwina Dunn and Clive Humby who helped to establish the Tesco Clubcard scheme and are also working with M&S to improve customer insight and personalisation efforts. 

"I am delighted to be welcoming Starcount as a strategic partner of Holland & Barrett and am really excited the opportunities that lie ahead," said Peter Aldiss, CEO, Holland & Barrett. 

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