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H&M abandons catalogues

H&M has closed its catalogue business with immediate effect because "shopping from a catalogue isn't relevant to today's consumers". The H&M catalogue which has run since 1980, when H&M acquired Swedish mail order business Rowells, had been published in 6 countries.

On its website the business explained, "We want shopping at H&M to be relevant, convenient and inspiring. Shopping from a catalogue simply isn't relevant to today's consumers and we have therefore decided to discontinue our catalogue business"

The final H&M catalogues were published at the end of April. H&M operates 4400 stores in 72 markets and offers online shopping in 48 of its markets. 

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