CMO appointment at Debenhams
Debenhams has appointed Abigail Comber as its chief marketing officer. Comber joins on 7th January and has spent a significant part of her career with British Airways, moving on to become an independent marketing consultant in May 2018.
"Her track record speaks for itself and her experience and understanding of customer engagement and developing digital service initiatives will be particularly important as we continue to work on transforming Debenhams into a business that can compete effectively in the rapidly changing retail environment," said Debenhams CEO Stefan Vansteenkiste.
Comber added; "With 19 million customers in the UK in stores and online, the opportunity to play an important part in developing Debenhams' customer proposition for the next decade is really exciting."
Debenhams, of course, has just released the list of stores it will be closing.