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Tech: Data Mining/Modelling Experts

iBehaviour

iBehaviour

DCA Member

United Kingdom

Part of Wunderman, iBehavior supplies transactional-based, modeled, GDPR-compliant prospect data for businesses looking to recruit customers via direct mail. We use machine learning (AI modeling) to create a profile from your best customers and match it to the transactional profile of consumers in our database.

REaD Group

REaD Group

DCA Member

United Kingdom

REaD Group is the UK’s largest independent Data Communications Group.

We know more about the UK population than anyone else, and provide incomparable intelligence for all your marketing activity. We combine data, knowledge and insight to create more valuable brand relationships.

Brands

The Data Agency, The GAS File, The Bereavement Register, Qinetic

Customers

Nectar, AIMIA, Macmillan, Moonpig, Staysure, Scotts and Co