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Social Media for eCommerce

Mar 05, 2020 9:30 AM

Created exclusively for the DCA BGA

This full day workshop, presented by chartered marketer Luan Wise, is for managers and marketers at all levels who are involved in creating and sharing content across social media profiles to promote their online stores.


Part One

Module One - The current social media landscape

Module Two - Social media profile set-up health check

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Module Three - Social Media Content Considerations

  • Types of content
  • Style guide
  • Hashtags
  • Calls to action
  • Best times to post

Module Four - Creating content for social media, by platform

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Module Five - Building your social media audiences

  • Organically
  • Paid advertising
  • Competitions
  • Social media management tools and task lists

Module Six - How to Measure what matters

How to measure what matters to refine your plan and achieve business objectives


Next steps and further resources

Timings & Venue:

Registration from 8.45am | Workshop runs from 9.30am - 4.30pm

Hilton Harrogate Majestic Hotel & Spa, Ripon Rd, Harrogate, N Yorks HG1 2HU- click here for a map 

Rates (to include breakfast/lunch & refreshments):

DCA Members: £245 | Non Members: £345

VAT is payable at the prevailing rate. All bookings are considered to be final. Substitutions may be made at any time.

For more information or to book please call 0208 092 5227 or email us

The DCA's booking terms and conditions can be found here

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