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An afternoon with Kevin Hillstrom


Kevin Hillstrom, is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. He has worked with over 200 global eCommerce, retail and catalogue clients.

In this interactive afternoon workshop (running alongside the DCA Annual Summit), for business owners and those working within marketing, Kevin will be showing the importance of the 'Great Eight':

Audience; Awareness; Acquisition; Welcome Program; Anniversary Program; Optimisation Program; New Merchandise; Winning Merchandise 

Attendees will work in teams, using provided metrics to study the performance of a business over a five year period. Each team will develop a Marketing Management System, based on the Great Eight to “fix” the business and present it to the group.



Rates (to include lunch & refreshments):

DCA members full day £295 each | half day* £195 each

Non members full day £425 each I half day* £325 each

VAT is payable at the prevailing rate. All bookings are considered to be final. Substitutions may be made at any time.

For more information or to book please call 01271 866112 or email us

The DCA's booking terms and conditions can be found here

* Half day rates are available for the morning 9am-2.15pm or afternoon 1pm-5pm - both include lunch.