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eCommerce Growth Masterclass

This half day workshop with Ian Hammersley of smartebuisness, is an absolute must for everyone who wants to be certain that their website is generating the level of sales it should. Whether you run the eCommerce team or run the business, wherever you are on the ladder in terms of tech skills or commerce, Ian will share deep insight into what happens when visitors land on your site and points to the areas that everyone should be focused on, to get more visitors filling their baskets and completing their purchases.

When Ian presented a session earlier this year for the DCA delegates described it as ‘spell binding’, ‘commercial and uncompromising’, ‘engaging’, ‘the best session on eCommerce in a very long time’ and Ian even earned the accolade ‘The UK’s Amy Africa’ - and that is praise indeed! Seriously, this workshop will help you to focus your team’s efforts on where the richest rewards can be generated. Peppered with real world examples and offering the opportunity to evaluate your own site (don’t forget your laptop), spaces are limited. All delegates will receive a copy of Ian’s latest book ‘Ultimate guide to eCommerce Growth’.

During this half day workshop, Ian will cover the following:

11.05 -11.35: Overview of Fundamental Rules of Ecommerce Growth

11.35 -12.05: Focus on Add to Basket %, What it should be, and how to improve it with the checklist

12.05-12.35 – Focus on the Basket to Checkout & Checkout to Order %, What it should be, and how to improve it with the checklist

12.35-13.05 – How to implement everything and put into practice (using 2 ecommerce customers as real examples)


Twickenham Stadium - Rugby House, Whitton Rd, Twickenham TW2 7BA (click here for directions)


Registration from 08.30am

Workshop runs from 11:05 -13:05

Rates (includes lunch):

DCA members full day £295 each | AM only £195 each

Non members full day £425 each | AM only £325 each

Discounts are available for group bookings, please contact us for more information.

VAT is payable at the prevailing rate. All bookings are considered to be final. Substitutions may be made at any time.

For more information or to book please call 01271 866112 or email us

The DCA's booking terms and conditions can be found here