DCA South West
Apr 11, 2019 9:30 AM
Join this DCA regional event of insight, learning and networking in the company of successful South West based business executives from a range of direct retail brands and key supplier organisations who support their growth. Friendly, welcoming and above all, informative, this is a day not to be missed. Registration from 08.45am
Download the full Agenda here
Graham Ash, former MD Clarks; Andy Doyle, Webselect; Brian O’Donnell, Map Marketing; Andrew Wilson, Direct Commerce Consultancy; Rob Smeddle, Clientbase Fulfilment; Chloe Thomas, eCommerce Masterplan; Simon O'Mahony, former Director, Nisbets; David Sanderson, Sky Media; Mark Stevens, Exeter Chiefs; James Foote, Infinity Nation…
More than pasties and cream teas - Andrew Wilson, DCA Advisory Board Member & direct commerce consultant
The South West is home to many exceptionally successful, entrepreneur led retail success stories - brands like Frugi, Seasalt, Celtic, Moshulu, Suttons, Nisbets, Screwfix, The Range, and very many more have been founded right here. Some South West brands aren’t leveraging their roots in the region, some are. Consumers around the UK as well as those overseas love the South West of England, its coast and its countryside, its history and its romance. From Lorna Doone, to Poldark; Doc Martin to King Arthur, ‘proper’ surfing beaches to vast moorlands, not to mention wonderful produce and covetable lifestyles. Does recognising your roots improve sales and help build your brand? In his introduction to this day which is designed to inspire and bring regional business owners and managers together, Andrew Wilson shares insights into some of the region’s success stories and offers business growth ideas and advice.
09.45 – 10.15
App or website? Where should your money go? - Andy Doyle, managing director Webselect & Mark Stevens, communications manager, Exeter Chiefs
There is a tendency to jump into building a mobile app but is it always the right thing? Exeter Chiefs dropped their app when partnering with Webselect Internet to build their new website, and things have gone from strength to strength. We look at the decision-making process, the results and then open up to questions.
10.15-10.45 Think like your customerGraham Ash, former commercial director, Clarks & consultant to Screwfix & othersIn this insightful session hear how larger brands are succeeding in today’s multichannel environment –and, importantly, how that experience can be successfully applied in smaller enterprises. From driving traffic to improving the user experience; from developing the service proposition; to integrating online with bricks and mortar;
and future proofing
10.45-11.15 Morning coffee & networking
It’s all about the product and partnerships - Brian O’Donnell, managing director, Map Marketing
Map Marketing is a unique business which has operated from Devon for many years. Initially producing and direct marketing map related products for customers in the UK and overseas. These days it also produces and markets a range of jigsaw puzzles in its own right, and in partnership with other direct businesses.
Targeting niche markets: what it takes to succeed - Simon O’Mahony, former marketing director, Nisbets
Every time you visit a café, restaurant or bar the chances are it will be using kitchen and front of house supplies from Nisbets. Until very recently, Simon led the marketing team that grew the popular Nisbets’ catalogue and online empire as it expanded internationally, opened stores, and acquired the Mitre Linens business. In this session he will share advice on developing successful marketing plans and teams.
The Online Marketing Update - Chloe Thomas, host of the eCommerce MasterPlan Podcast
Pull up your chair for a lively update peppered with valuable insight and pointers as Chloe delivers her update on the latest tools, techniques, and strategies being used by retailers to successfully recruit and retain customers. Expect lots of case studies and ‘light bulb’ moments from the South West’s most travelled and in demand consultant on all matters digital.
‘F4E’ - Fulfilment for Europe: How a provincial fulfilment house gained global reach through strategic alliances - Rob Smeddle, director, Clientbase Fulfilment
Clientbase is celebrating its 20th anniversary this year as the ‘go to’ customer fulfilment operation for direct businesses which want the best service for their customers. The lesson the award winning Clientbase team has learned above all is that whilst every client requirement is different, the ultimate goal is always to delight every customer with swift, helpful service. Hear how this exceptional service business supports a range of very different clients who market everything from dog food, to womenswear, from personalised gifts, to healthcare products ... and how it can now support clients entering overseas markets via the network it has developed with like-minded quality service providers around the world.
13.15-14.15 Lunch & networking
Website mobile load speed for better online performance - James Foote, head of seo, Infinity Nation
Mobile is no longer a secondary website viewing platform. But 90% of all ecommerce websites still have a disjointed mobile customer journey, lengthy page load speeds, high bounce rates and low conversion rates. Not just those from smaller ecommerce businesses but also seen on those of £multi-million retailers. This session shares actionable tips to help optimise mobile experience to improve conversion rates.
Delivering regional and targeted TV campaigns - David Sanderson, head of Sky AdSmart local & development
Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences. Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style.
15.15-15.30 Afternoon coffee & networking
Closing session - Andrew Wilson, DCA Advisory Board Member & direct commerce consultant
9.30am-4.00pm - registration from 8.45am
Sandy Park, Exeter - click here for directions
DCA members £95 each | Non members £125 each
VAT is payable at the prevailing rate. All bookings are considered to be final. Substitutions may be made at any time.
For more information or to book please call 01271 866112 or email us
The DCA's booking terms and conditions can be found here