Addressable TV = the affordable and effective targeted DM secret weapon
Effective Targeted Marketing via Sky AsSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or lifestyle. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SME's) and location-specific advertisers.
Join the conversation and learn how you can reach your ideal target audience. Explore the latest case studies, hear from successful marketers, glean insights into producing winning campaigns from production to delivery. Discover how being on TV drives sales, strengthens brand equity and delivers proven ROI.
The full Agenda for this event will be available soon, click here to register your interest.
Jurys Inn Brighton Waterfront - King's Road, Brighton, BN1 2GS - click here for a map & directions
Rates (includes lunch & all refreshments):
DCA members, we have a limited number of VIP guest places available, please email to check availability.
Non-members places are £25 each (to include all refreshments)
VAT is payable at the prevailing rate. All bookings are considered to be final. Substitutions may be made at any time.
For more information or to book please call 01271 866112 or email us
The DCA's booking terms and conditions can be found here