About Direct Commerce
Direct Commerce magazine started out back in 1995 as Catalogue & Mail Order Business to provide those in the sector with relevant news, quality insight and informed commentary from leading experts in the field. Then, as the sector began to discover eCommerce and digital marketing, and our coverage of this key area grew, we rebranded as Catalogue e-Business to ensure that even more readers found us.
With increasing numbers of our readers testing TV shopping, mobile commerce, international markets, as well as pop-up stores, and online shopping malls, they were joined by traditional bricks and mortar retailers entering the direct arena. It became time again to reflect this surge in direct and omnichannel operation to meet the growing demand for knowledge. We re-branded once more to become Direct Commerce magazine – we chose Direct Commerce specifically as it fully encompasses all channels to market for our B2B and our B2C readership. (We remain grateful to one of our long term editorial contributors Ernie Schell for introducing us to this descriptive). Since adopting it, we haven’t looked back.
These days we serve a readership that spans every conceivable merchandise niche. That includes business to business alongside business to consumer. From the CEOs to the marketers, the operations professionals to the creatives, from the buyers and merchandisers to those heading international and new channel development. Some reader businesses operate retail stores with a home shopping service, or deploy direct catalogues as well as online stores, some started out as pure-play online retailers and now produce customer magazines, some deploy TV shopping, some have expanded internationally. It is this rich mix of readers of our print as well as our digital editions, enewsletter DC Weekly, and web content, who form the bedrock of everything we do.
Our mantra remains constant – we exist to support and provide our readers with the latest information to help them achieve success and grow their businesses – and to connect those readers with the very best solutions and expert supporting service providers who can help them achieve their goals.
We are not part of a large faceless publishing corporation but instead are a small group of committed individuals who choose to focus wholly on supporting this vibrant market.
We are proud to be approaching our 23rd year of continuous publishing and hope that you will find the information you need every time you visit. We are always happy to hear from readers, prospective advertisers and sponsors – please feel free to contact us at any time.
The small print
Direct Commerce magazine is now a bi-monthly print magazine which circulates 5,000 copies to our paid subscribers base, active members of the Direct Commerce Association (DCA), as well as to qualifying individuals who have requested sample copies, and to selected individuals drawn from our group database on a revolving basis. We carry advertising from a range of expert supplier organisations and also attract sponsors of key sections of the publication.
DC Weekly is an opted-in newsletter containing the latest news from around the sector and which is broadcast on a weekly basis.
This website contains a substantial archive of editorial content which has been previously published as well as original content produced expressly for site visitors.
Annual subscribers to Direct Commerce magazine can access all areas of this site freely, as can executives whose businesses are in active membership of the Direct Commerce Association. Access is also granted to Direct Commerce magazine series advertisers.