True Fit triples growth


True Fit triples growth

True Fit, the retail sector’s data-driven personalisation platform for apparel and footwear, has tripled commercial growth YoY at the end of Q3, as its presence tops over 200 major global retail sites.

True Fit hosts the industry’s most comprehensive data collective in the nearly $2 trillion global apparel and footwear industry – the largest consumer vertical – by connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymised consumer order data from hundreds of top retailers, and personal preference data from tens of millions of registered True Fit users. Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalisation via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

In parallel with True Fit’s tripling growth rate, its registered user base has seen substantial growth, surpassing 50 million registered users in 2017. True Fit expects five million additional users to join its community during the 2017 holiday shopping season. Further, new user growth has already doubled YoY during this year’s Black Friday to Cyber Monday period. True Fit’s network of registered users represents the largest universal cohort of digital clothing and shoe shoppers across major retailers and brands. This confident cohort buys more and returns fewer items, driving a four to eight percent net incremental revenue lift to retailers in the collective network.

“The footwear and apparel retail industry has reached an exhilarating tipping point. Consumers are shopping online in droves, and retailers are engaging with urgency to personalise their experience and win this vertical,” said William R. Adler, CEO. “This data collective allows retailers and brands, as well as an entire ecosystem of software providers, to combine their strength and leverage powerful, data-driven software to drive up results across the board. A massive virtuous circle has formed here with big benefits for retailers, brands, and consumers.”

“We dramatically improve a person’s chances of success anytime they’re making a decision related to apparel and footwear,” said Romney Evans, Co-founder. “So whether you’re a consumer seeking style inspiration or you just need an extra shot of confidence that the item you fell in love with online will actually fit you in real life, True Fit can help. If you’re a marketer, merchandiser, sales associate, or clothing designer aiming to delight consumers in a way that is relevant and personal, True Fit’s Genome® Platform can help.”

True Fit is integrating its core Confidence Engine® and Discovery Engine® across every touchpoint to help retailers further personalise experiences for browse, search, email marketing, retargeting, in-store clienteling, chatbots and more.

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