RichRelevance has announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™.
Previously, The Works team lacked visibility into its site search performance due to employing a black-box solution. The Works turned to the RichRelevance Find’s dynamic and data-driven search solution in November 2017 delivering an immediate impact on their bottom line.
After benchmarking against multiple competitors and ultimately selecting RichRelevance, The Works implemented Find in just 12 weeks. This allowed The Works to leverage Find on its website in time for peak 2017. During this period, 36 per cent of The Works online sales can be directly attributed to the personalised site search solution. At the same time, The Works achieved its strongest ever Christmas trading performance, with eCommerce sales up 37 per cent like-for-like in the 12 weeks to 24th December, accounting for 10 per cent of the total turnover for the quarter.
Alex Beard, online trading manager at The Works said “Previously, we’d employed an out of the box solution. It was restrictive in its functionality and performed very poorly at a subjective level. I say subjective, as we had no data to help us understand how it was performing at an objective level. After meeting with RichRelevance, it was apparent that they’d created a solution that really focused on providing results for the customer. Beyond that, they’d also taken our needs, as a retailer, into account by providing a clear return on investment.”
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